Only ‘100 Calories’ – Do The Math
4 Jan
In the ongoing ‘battle of the bulge’ era, company after company has profited from those who have bought into their sales pitch for one product or another.
A creative marketing strategy of late is the number of food products released, packaged to contain only 100 calories – that’s only ‘100 measly calories’ to allow you to feel self-righteous even while indulging. But have you ever taken time to do the math?
What math you may ask? Well before we talk about that, let’s review a few of the basics of weight gain and weight loss.
The amount of energy contained within food is reported in a unit of measure called the ‘calorie’. Many governments require food manufacturers to include nutritional labels on their products reporting the energy value of the food. This allows you to know how many calories a serving of that food would contribute to your intake for the day.
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